Phillips, Pamela M. Fashion sales promotion : the selling behind the selling - New York : Wiley; c1985. - xi, 223p. - The Wiley retail fashion merchandising and management series . Includes bibliographies and index. ISBN: 0471861464 LCCN: 85136727 Subjects--Topical Terms: Advertising-FashionFashion merchandising Dewey Class. No.: 658.82 PHI