TY  - BOOK
AU  - Kotler, Philip
AU  - Ferrell, O.C.
AU  - Lamb, Charles 
TI  - Cases and readings for marketing for nonprofit organizations 
U1  - 658.8 CAS 
PY  - 1983///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - Cases-Marketing
KW  - Corporations, Nonprofit
N1  - Includes readings and cases
ER  -