TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Barabba,Vincent P.
TI  - Marketing in an electronic age 
U1  - 658.85  MAR 
PY  - 1985///
CY  - Boston, Mass
PB  - Harvard Business School Press
KW  - Telemarketing-United States
N1  - Includes index; Bibliography: p. 380-395
ER  -