Marketing in an electronic age  

 - Boston, Mass:  Harvard Business School Press;  c1985. 
 - x, 404p.  
 - Research colloquium (Harvard University. Graduate School of Business Administration) .
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 380-395. 
<br/><br/><label>LCCN: </label>84025166  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing-United States
<br/><br/><label>Dewey Class. No.: </label>658.85  MAR