TY  - BOOK
AU  - Friedman,Lee A.
AU  - Rothman,David H.
TI  - Zero defect marketing: the secrets of selling high tech services 
U1  - 658.8 FRI  
PY  - 1988///
CY  - Homewood
PB  - Dow Jones-Irwin
KW  - High technology
KW  - Marketing
KW  - Service industries
KW  - Engineering services marketing
N1  - Includes index
ER  -