Friedman, Lee A. <br/><br/>
Zero defect marketing:  the secrets of selling high tech services  

 - Homewood:  Dow Jones-Irwin;  c1988. 
 - xii, 275 p.  
<br/><br/> Includes index. 
<br/><br/><label>LCCN: </label>87071543  
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology<br/>Marketing<br/>Service industries<br/>Engineering services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 FRI