TY  - BOOK
AU  - Dommermuth, William P.
TI  - Promotion : : analysis, creativity, and strategy
U1  - 658.82 DOM 
PY  - 1989///
CY  - Boston
PB  - PWS-KENT Publishing Company, 
KW  - Marketing
KW  - Consumers-Decision making
KW  - Marketing-Decision making
N1  - Includes bibliographical references and index
ER  -