Dommermuth, William P. <br/><br/>
Promotion   : analysis, creativity, and strategy 

 - 2nd ed., 
 - Boston;  PWS-KENT Publishing Company,   1989 
 - xxvi, 581p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumers-Decision making <br/>Marketing-Decision making 
<br/><br/><label>Dewey Class. No.: </label>658.82 DOM  / DOM