Govoni, Norman <br/><br/>
Promotional management  

 - New Jersey:  Prentice-Hall, Inc.,  1986. 
 - xiii, 578p. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82 GOV  / GOV