TY  - BOOK
AU  - Burns,Alvin C.
AU  - Cravens,David W.
TI  - Readings and cases in marketing management 
SN  - 9780256031614
U1  - 658.8 BUR 
PY  - 1987///
CY  - Homewood
PB  - Publisher Richard d Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographies and indexes
ER  -