McIver, Colin <br/><br/>
The Marketing mirage   : how to make it a reality  

 - London:  Heinemann,  1987. 
 - viii, 215p. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCI  / MCI