TY  - BOOK
AU  - Hise, Richard T.
AU  - McDaniel, Stephen W.
TI  - Cases in marketing strategy
U1  - 658.81 HIS 
PY  - 1984///
CY  - Ohio
PB  - Charles E. Merrill Publishing Co.
KW  - Marketing-cases
N1  - Includes index
ER  -