Hise, Richard T. <br/><br/>
Cases in marketing strategy 

 - Ohio:  Charles E. Merrill Publishing Co.,  1984. 
 - xvii, 676p. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-cases
<br/><br/><label>Dewey Class. No.: </label>658.81 HIS