The Marketing renaissance  

 - New York:  John Wiley & Sons,   1985 
 - ix, 578p. 
 - Harvard Business Review Executive Book Series  .
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Challenges in Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR  / MAR