Handbook of international direct marketing  

 - London:  McGraw Hill Book Company (UK) Ltd.,  1976. 
 - ix, 428p. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing-Handbook
<br/><br/><label>Dewey Class. No.: </label>HAN