TY  - BOOK
AU  - Morse, Stephen
TI  - Management skills in marketing 
SN  - 8174460225
U1  - 658.8 MOR 
PY  - 1993///
CY  - New Delhi
PB  - Excel Books
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and Index
ER  -