TY  - BOOK
AU  - Bonoma, Thomas V.
TI  - Managing marketing : : text, cases, and readings
SN  - 0029037204
U1  - 658.8 BON 
PY  - 1984///
CY  - New York
PB  - The Free Press, 
KW  - Marketing management
N1  - Includes cases
ER  -