TY  - BOOK
AU  - Mentzer, John T. 
AU  - Schwartz, David J. 
TI  - Marketing today
SN  - 0155550934
U1  - 658.8 MEN 
PY  - 1985///
CY  - New York
PB  - Harcourt Brace Jovanovich, Publishers
KW  - Marketing management
N1  - Includes index
ER  -