Mentzer, John T.  <br/><br/>
Marketing today 

 - 4th ed. 
 - New York:  Harcourt Brace Jovanovich, Publishers  1985 
 - xvi, 832p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0155550934 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8 MEN  / MEN