TY  - BOOK
AU  - Peter, J. Paul
TI  - Marketing management : : knowledge and skills text, analysis, cases, plans
SN  - 0256030731
U1  - 658.8 PET 
PY  - 1986///
CY  - Texas
PB  - Business Publications, Inc.
KW  - Marketing-Cases
N1  - Includes bibliographical references and index
ER  -