Peter, J. Paul <br/><br/>
Marketing management   : knowledge and skills text, analysis, cases, plans 

 - Texas:  Business Publications, Inc.  1986 
 - xiii, 730p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256030731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Cases.
<br/><br/><label>Dewey Class. No.: </label>658.8 PET  / PET