TY  - BOOK
AU  - Shapiro, Stanley J
AU  - Kirpalani, V.H
TI  - Marketing effectiveness: :Insights from accounting and finance
SN  - 0205079946
PY  - 1984///
CY  - Boston
PB  - Allyn and Bacon, Inc
KW  - Marketing--Management
KW  - Marketing Management-Addresses, essays, lectures
N1  - Includes bibliographical references and index
ER  -