Shapiro, Stanley J <br/><br/>
Marketing effectiveness  :Insights from accounting and finance 

 - Boston:  Allyn and Bacon, Inc:  c1984. 
 - xvii, 542p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205079946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing Management-Addresses, essays, lectures