TY  - BOOK
AU  - Mason, Ralph E
AU  - Rath, Patricia Mink
AU  - Husted, Stewart W
TI  - Marketing Practices and Principles
SN  - 0070407053
U1  - 658.8 MAS 
PY  - 1986///
CY  - New York: 
PB  - McGraw Hill Book Company
KW  - Marketing
N1  - Includes bibliographies and index
ER  -