Mason, Ralph E <br/><br/>
Marketing Practices and Principles 

 - 4th ed. 
 - New York:   McGraw Hill Book Company;  1986. 
 - viii, 439p. 
<br/><br/> Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0070407053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAS