TY  - BOOK
AU  - Doerr, John
TI  - Measure what matters: : Okrs the simple idea that drives 10x growth
SN  - 9780241348482
PY  - 2017///
CY  - New York
PB  - Penguine
KW  - Organizational Objectives
KW  - Entrepreneurship
KW  - Business planning
KW  - Business & Econoics Leadership
KW  - Organizational effectiveness
KW  - Management by objectives
N1  - Included bibliography and indexes; with a foreword by larry page
N2  - In the fall of 1999, John Doerr met with the founders of a start-up he'd just given nearly $12 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world, or even survive, Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They had to know when to pull the plug on losing propositions, to fail fast. They needed timely, relevant data to track their progress--to measure what mattered. Doerr introduced them to a proven approach to operating excellence--Objectives and Key Results
ER  -