TY  - BOOK
AU  - Dasgupta, Pinaki
AU  - Banik, Arindam
ED  - Ratten, Vanessa
TI  - Rebellious entrepreneurs: : how breakthrough branding uplifts millions in emerging markets
T2  - Palgrave Studies in Global Entrepreneurship 
SN  - 9789819619160
U1  - 658.421 DAS 
PY  - 2025///
CY  - Singapore
PB  - Palgrave Macmillan, 
KW  - New business enterprises
KW  -  Entrepreneurship
KW  - Corporate venture
KW  - Brand building
KW  - Cases- New ventures
N1  - Includes bibliographical references and index
N2  - This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing, creating a sustainable environment of doing business, providing gainful employment, working with limited resources and credit, and finally showcasing resilience in their work. Case studies in the book include Hosiery cluster of West Bengal, Tiluram and Sons, Balaji Wafers, Biskfarm (SAJ Foods), Annapurna Group, Shri Krishna Paper Mills Limited, Chitale Bandhu, Phool.co (Kanpur Flower Cycling Private Limited), Walkaroo and Aachi Masale. With these case studies, the book maps out their respective business journeys, elaborates on issues and challenges, to create templates for breakthrough branding, which are can be relevant to other emerging economies and the medium-sized enterprises (SME) sector
ER  -