TY  - BOOK
AU  - Phadtare, Milind Trivikram
TI  - Project marketing: : a practical approach
SN  - 9781032585901
U1  - 658.804 PHA 
PY  - 2023///
CY  - New York
PB  - Routledge
KW  -  Industrial marketing
KW  - Industrial marketing-Management
KW  - Marketing-Planning
N1  - Includes bibliographical references and index
N2  - This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: 1. Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour; 2. Draws and adapts from extant marketing theory and provides real life case studies to demonstrate application of concepts; 3. Focuses on project marketing logic, marketing mix, negotiation techniques and strategies to aid contracting /sub-contracting firms realize better pricing and project profitability.
ER  -