TY - BOOK AU - Abdey, James TI - Business analytics: : applied modelling and prediction SN - 9781529774092 U1 - 658.403 ABD PY - 2024/// CY - London PB - Sage Publications Pvt. Ltd. KW - Business Forecasting KW - Decision making-Statistical methods N1 - Includes index N2 - This textbook offers a comprehensive approach to enhancing analytical skills, combining data visualization and analytics. It provides a clear signalling of introductory, intermediate, and advanced content, a dedicated chapter for data visualization, Tableau for storytelling, motivational cases, end-of-chapter exercises, online examples, and datasets. The book also includes a Teaching Guide, solutions to exercises, PowerPoints, and a testbank to support teaching and enhance understanding ER -