Kumar, Satinder <br/><br/>
Digital marketing 

 - Taxman publications (P.) Ltd.:  New Delhi,   c2023. 
 - xxiii, 383p.  
<br/><br/> Includes bibliographical references and index 
<br/><br/> This book delves into the fundamental principles of the following:<br/>Digital Marketing<br/>Various Tools Involved<br/>Various Phases from Planning to Execution<br/>Understanding Consumer Behaviour<br/>Ethical Issues<br/>Assessment and Analytics 
<br/><br/><label>ISBN: </label>9789356223462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital marketing<br/>Internet marketing<br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.872 KUM