TY  - BOOK
AU  - Besanko, David
AU  - Dranove, David [...et.al.]
TI  - Economics of strategy
SN  - 9789354644078
U1  - 658.4012 BES 
PY  - 2025///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Strategic planning-Economic aspects
KW  - Managerial economics
N1  - Includes bibliographical references and index
N2  - Economics of Strategy focuses on the key economic concept’s students must understand and master to develop a sound business strategy. With a thorough and deep analysis, this Indian adaptation introduces the emerging business phenomena such as online network applications, business platforms, and big data. The inclusion of a completely new chapter on Business Platforms and Competition will help students in comprehending the role of platforms in today’s competitive business era
ER  -