TY  - BOOK
AU  - Kumar, Dinesh
TI  - Marketing in the digital age 
SN  - 9788126938377
U1  - 658.872 KUM  
PY  - 2021///
CY  - New Delhi
PB  - Atlantic Publishers & Distributors (P.) Ltd.
KW  - Digital Marketing
KW  -  Internet Marketing
KW  - Digital Age
KW  - Channels- Digital Marketing
N1  - Includes bibliographical references and index
N2  - Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship-building
ER  -