Kumar, Dinesh <br/><br/>
Marketing in the digital age  

 - New Delhi:  Atlantic Publishers & Distributors (P.) Ltd.,  c2021. 
 - xx, 342p.  
<br/><br/> Includes bibliographical references and index 
<br/><br/> Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship-building. 
<br/><br/><label>ISBN: </label>9788126938377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital Marketing<br/> Internet Marketing<br/>Digital Age <br/>Channels- Digital Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.872 KUM