Goller, Ina <br/><br/>
Creativity for innovation management  : tools and techniques for creative thinking in practice 

 - 2nd ed.  
 - Oxon:  Routledge,  c2024 
 - ix, 271p.  
<br/><br/> Includes bibliographical references and index. 
<br/><br/> Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.<br/>This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management 
<br/><br/><label>ISBN: </label>9781032127699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creativity<br/>Creative ability in business<br/>Innovation<br/>Management- Technological Innovation
<br/><br/><label>Dewey Class. No.: </label>658.4063 GOL