TY  - BOOK
AU  - Sarin, Sharad
TI  - Strategic brand management for B2B markets: : a road map for organizational transformation
SN  - 9788126937769
U1  - 658.827 SAR 
PY  - 2016///
CY  - New Delhi
PB  - Atlantic Publishers & Distributors (P) Ltd.
KW  - Brand Management
KW  - Product management
KW  - Product management- India
N1  - Includes bibliographical references and index
N2  - Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth
ER  -