TY  - BOOK
AU  - Goldschmidt, Nadav
AU  - Ofir, Chezy
TI  - Customer xperience leadership: : a blueprint to maximize performance
SN  - 9789811279492
U1  - 658.812 GOL 
PY  - 2024///
CY  - Singapore: 
PB  - World Scientific
KW  - Customer relations
KW  - Marketing
KW  - Leadership
N1  - Includes bibliographical references and index
N2  - This interdisciplinary book offers a holistic, step-by-step blueprint for students, practitioners, and managers interested in understanding how to create exceptional customer experiences and learning how to effectively manage them. A unique model is presented. It includes four parts which are broken down into fourteen lectures. Each lecture deals with a specific topic and includes research-based figures and graphs, practical tools, and easy-to-implement customer-focused actions. Every lecture is one piece of the blueprint and together, they offer a path to experience leadership
ER  -