TY  - BOOK
AU  - Suwelack, Thomas
AU  - Stegemann, Manuel
AU  - Ang, Feng Xia
TI  - Creating a customer experience-centric startup: : a step-by-step framework
SN  - 9783030924607
U1  - 658.812 SUW 
PY  - 2022///
CY  - Switzerland: 
PB  - Springer Nature
KW  - Customer relation
KW  - Startup
KW  - Customer experience
N1  - Includes bibliographical references and index
N2  - This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company
ER  -