TY  - BOOK
AU  - Peppers, Don
AU  -  Rogers, Martha
AU  - Dorf, Bob
TI  - The one to one fieldbook: the complete toolkit for implementing a 1 to 1 marketing program
SN  - 9781900961875
U1  - 658.8 PEP 
PY  - 1999///
CY  - Oxford
PB  - Capstone Publishing
KW  - Market segmentation
KW  - Relationship marketing
KW  - Consumers' preferences
N1  - Includes bibliographical references and index
N2  - The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program
UR  - https://www.amazon.co.uk/One-Field-Book-Don-Peppers/dp/1900961873
ER  -