TY  - BOOK
AU  - Upadhyay, Malay A.
AU  - Chitnis, Pooja
TI  - Modern marketing using AI: leverage AI - enabled marketing automation and insights to drive customer journeys and maximize your brand equity
SN  - 9789391030216
U1  - 658.80028563 UPA 
PY  - 2022///
CY  - New Delhi
PB  - BPB Publications, 
KW  - Marketing-technological innovations
KW  - Artificial intelligence
KW  - Marketing future
KW  - Artificial intelligence for managers
N1  - Includes bibliographical references and index
N2  - 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.

You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence
UR  - https://www.amazon.in/Modern-Marketing-Using-AI-enabled-Automation-ebook/dp/B09P3694WT
ER  -