Upadhyay, Malay A. <br/><br/>
Modern marketing using AI :  leverage AI - enabled marketing automation and insights to drive customer journeys and maximize your brand equity/ 
by Malay A. Upadhyay & Pooja Chitnis  
 - New Delhi:  BPB Publications,   2022. 
 - xviii, 312 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.<br/><br/>You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence. 
<br/><br/><label>ISBN: </label>9789391030216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-technological innovations <br/>Artificial intelligence <br/>Marketing future<br/>Artificial intelligence for managers
<br/><br/><label>Dewey Class. No.: </label>658.80028563 UPA