TY  - BOOK
AU  - Hague, Paul
TI  - Market research in practice: : an introduction to gaining greater market insight
SN  - 9781398602823
U1  - 658.83 HAG 
PY  - 2022///
CY  - London
PB  - Kogan Pages
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors
ER  -