Hague, Paul <br/><br/>
Market research in practice  : an introduction to gaining greater market insight 

 - 4th ed. 
 - London:  Kogan Pages,  2022. 
 - xvi, 372 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. 
<br/><br/><label>ISBN: </label>9781398602823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83 HAG