TY  - BOOK
AU  - Gilson, Christopher
AU  - Berkman, Harold W. Joint author 
TI  - Advertising: concepts and strategies
U1  - 659.11 GIL  
PY  - 1980///
CY  - New York
PB  - Random Louse business devision
N1  - Includes bibliographical references and index 
ER  -