Gilson, Christopher <br/><br/>
Advertising  concepts and strategies 
Christopher Gilson and Harold W. Berkman 
 - New York  Random Louse business devision  1980 
 - xxx, : 610p. : 26cm.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>659.11 GIL