TY  - BOOK
AU  - Kotler, Philip 
TI  - Principles of marketing
SN  - 9789357055215 
U1  - 658.8 PRI 
PY  - 2023///
CY  - Noida
PB  - Pearson India Education Services Pvt Ltd
KW  - Marketing - Management 
N1  - Includes bibliographical references and index 
ER  -