Kumar, V. <br/><br/>
Valuing customer engagement  strategies to measure and maximize profitability 

 - Switzerland  Palgrave Macmillan  2024 
 - xxviii, 280 p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Customer engagement; Brands and customers; Brand preferences; Consumer satisfaction 
<br/><br/><label>Dewey Class. No.: </label>658.8343 KUM