TY  - BOOK
AU  - Cox, Eli Peace
TI  - Marketing research: information for decision making
U1  - 658.83 COX  
PY  - 1979///
CY  - New York
PB  - Harper & Row
KW  - Marketing research.; Marketing-Management.; Marketing-Management-Case studies. 
N1  - Includes bibliographies and index. 
ER  -