TY  - BOOK
AU  - Business Week 
TI  - Marketing power plays: how the world's most ingenious marketers reach the top of their game
SN  - 9780071475587 
U1  - 658.8 MAR 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing.; Marketing-Case studies. 
N1  - Includes bibliographical references and index. 
ER  -