Marketing power plays  how the world's most ingenious marketers reach the top of their game 
Business Week 
 - New York  McGraw-Hill  2007 
 - ix, 178 p.  
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9780071475587  
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing.; Marketing-Case studies. 
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR