TY - BOOK AU - Rogers, David L. TI - The digital transformation playbook: rethink your business for the digital age SN - 9780231175449  U1 - 658.4062 ROG  PY - 2016/// CY - New York PB - Columbia Business School Pub KW - Technological innovations-Management.; Information technology-Management.; New products.; Strategic planning.  N1 - Includes bibliographical references and index.  ER -